A cost effective way to get published
as a B/OSS thought leader...

Dear Colleague:

In tough times, the secret to moving ahead is doing more with less.   And that’s especially true in marketing because — even if your budget is trimmed — you still need to bring sales leads in the door and enhance the quality of your branding.

Well, in 2010 I discovered a very cost effective marketing technique: blogging in B/OSS’s on-line industry portal.

The Dan Baker Blog, a regular column I write, has turned out to be great way for me to stay visible and demonstrate my analyst skills.  And B/OSS’s Blog portal offers some unique benefits. .  .

• B/OSS charges no fee to publish article contributions to their Blog portal.
• Regular bloggers get a feature page of their own with bio, article index, and photo.
• When blogs are posted, they often get headline coverage on the B/OSS portal.
• Every week or so, the articles are emailed to B/OSS’s global subscribers by newsletter.
• After an article is posted on B/OSS for two weeks, you can move it to your own website.

Here’s what another believer in the B/OSS Blog program has to say. . .

I’ve been blogging on B/OSS for only a few months now, but I’m already seeing results.   Last week I got a call from a Director at a tier 2 service provider.   He told me, ‘I read and enjoyed your blog, and based on what you wrote, I know you understand exactly what we are looking for.’   Because he saw my blog, we are now making a bid for their revenue assurance business.

David West, Vice President of Sales
Equinox Information Systems
and Author of the B/OSS Revenue Protection blog

Ok, maybe you’re shaking your head right now saying: “It sounds like a great idea, but I just don’t have the bandwidth to come up with an article idea every month and spend the time writing a good piece.”

Well, if that’s the case, I’ve got a solution: hire TRI as the ghost writer for your B/OSS Blog.   Here’s how the TRI program works. . .

1. You and I get on the phone and come up with some ideas for topics to write about over the following 12 months.
2. During your travels, you write down a few thoughts and points to discuss with me about the next topic.
3. We meet on the phone once a month — for as little as 20 to 30 minutes — to talk about the next blog.
4. I then write the article from our conversation.
5. You review the blog column, approve it, and make any final tweaks.
6. TRI submits the final blog article to B/OSS editors who publish it on-line.
7. The full cost to you is $300 per blog article or $3,600 for 12 monthly blogs with TRI billing you quarterly.

Working with B/OSS and TRI is one of the easiest ways to get your thought leadership published to the right people.   And besides the great exposure B/OSS brings you, TRI can help you polish your marketing messages and ensure you’re getting regular coverage, fresh Google hits, and more links for your Twitter and Facebook pages.

Interested to learn more?    Shoot me an email suggesting one or two good times for me to call you to discuss.

P.S.  Our B/OSS Blog ghost-writing services are offered to you totally risk free. If you want to quit the program – for any reason (or at any time) -- you can do so. Your satisfaction is fully guaranteed.