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For the past decade, Ed Shanahan has been a Managing
Principal of The Management Network Group. TMNG provides strategy, management,
marketing, operational, and e-business consulting services to the global
telecommunications industry.
Before joining TMNG
where he develops new accounts and coordinates service delivery to
emerging carriers and OSS suppliers Ed was a business systems and product
manager at MCI, a senior manager of Exchange Carrier Billing at Sprint, and a
Director of External Billing at Telesphere.
His
client list at TMNG includes AT&T, Citizens Communication, MCI, XO
Communications, Maxis/Binariang in
Malaysia, Telefonica in Spain and iPlan in Argentina.
In Winning The OSS Wars, Ed spells out the ABCs of the procurement
process. And he explains how carriers select vendors, shows you how to
avoid the 10 most common project delivery mistakes, and reveals how to position
your company to win more business.
This
Is How Youll Be Helped By This Road Warrior Briefing #2
Shortcuts. The
more you have and the better they are the greater your chance of beating
your competition to the prize. Whether youre trying to assess your own OSS
infrastructure and how to position it for the future. . .or whether youre an
OSS supplier or systems integrator. . . this Road Warrior Expert Briefing
provides a shortcut that will remove a massive amount of inefficiency,
dead-ends, blunders, and time-wasters from your path.
It will lead you more directly to your goals.
Here, identified and mapped with detailed precision, are the landmines in
program management and project implementation youd do well to avoid. . .
Heres how vendors should position and conduct themselves to ensure
longstanding, mutually rewarding relationships with the OSS professionals whose
problems theyve been hired to solve.
Here are the communication, vendor-selection, and scheduling problems that
derail even the best OSS solutions. . .
Here
are battle-tested insights into how vendors can best present themselves and
their solutions to prospective carrier clients. . .
Heres how smaller vendors can make themselves and their solutions heard over
the louder voices of their bigger and more established competitors.
In short, Winning The OSS Wars is a
primer on the major issues facing the carriers who are forever trying to mesh
business planning with technical strategy and the OSS vendors who are
trying to help them achieve their goals Table of
Contents
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How
a Consultant Assists Clients
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Assisting
the Vendor Community
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Venture
Capitalists Look at Telecom
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OSS
Project Implementation
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Aggressive
Timetables
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Program Management
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Problems Aligning Strategy with Planning
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Enterprise-wide Business Processes
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Setting Realistic OSS Goals
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Isolating R&D from Decision Making
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Experienced Program Managers
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Honesty and Commitments
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Common Threads of Project Failure
1. Inadequate Planning
2. Lack of Proactive User Involvement
3. Lack of Experts
4. Carrier Executive Changes
5. Inadequate Control Management
6. Poor Communication
7. Lack Visibility into Work Processes
8. Development Resource Diversions
9. Expansion of Project Scope
10. Overly Aggressive Schedules
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Relationship Between IT and Sales
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The CIO Takes Action
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The Vendor Selection Process
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Procurement is a Learning Process
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The Glossyware Problem
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Business Relationship Issues
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Head vs. Heart Evaluations
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Managing the RFP Process
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The Value Trapezoid
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Defining Business Processes
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Understanding the Carriers Business
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Interoperability
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Program & Project Management
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Fixed Price, Time & Function Contracts
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Gravity Pull on the Value Trapezoid
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Focus on the Differentiators
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Delivering a Stellar Presentation
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Marketing Rules of Thumb
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Getting Known in the Industry
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Working Industry Trade Shows
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Allying with Companies Upstream in the Selection Process
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