Martin Steinmann is a bit unusual for a marketing guy: He has a Ph.D. . .  and it’s in fiber optics. He earned it at the Technical University of Denmark.

In his native Europe, Martin worked at Ascom, the leading Swiss developer of networking equipment. In a joint venture with Ericsson, he was responsible for bringing one of the first ATM access switches to market.

His first job upon moving to North America four years ago was with Lucent Technologies, where he became a Director of Strategic Marketing and played a major role in mergers and acquisitions. He was instrumental in Lucent’s successful entree into the data services market.

From there, Martin became Vice President of Marketing at Toronto-based Syndesis.  Simply put, Syndesis’ software delivers or creates the service that service providers sell.  So it cuts across multiple networking domains like Optical, ATM, Frame Relay, IP, and DSL.

In this fourth Road Warrior Expert Briefing, Martin explains how the telecom world is evolving and why service provisioning is a key enabler of the future. He explains — in a business and a systems context — the significance of the shift from voice to data networks. Ad he shows how carriers are dealing with provisioning flow-through bottlenecks. 

To illustrate his major points, Martin walks you through an OSS implementation at NorthPoint, a major DLEC.

Also discussed in this Briefing are critical topics such as service creation and routing, network auto discovery, web self-provisioning, QoS, and the significance of new optical networks like DWDM.

This Is How You’ll Be Helped By This Road Warrior Briefing #4:

If you’re a carrier, wouldn’t it be useful to have a firm grasp of what’s in store just around the corner? A clear picture, in other words, of both the products and services that will replace voice at our industry’s core and of the infrastructure that will be needed to bring these services successfully to market.

And if you’re a vendor, wouldn’t it be helpful to have access to a detailed, point-by-point, look at the type of solutions carriers of all sizes will be needing as they face the absolutely necessary task of preparing today for the heavy demands of tomorrow?

Of course it would. And this Expert Briefing is just where you want to start. . .

This is an extraordinarily complicated technical and business transition our industry faces. And the first step in solving the challenges of the brave new telecom and OSS worlds, is to understand them.

This is an opportunity to do just that.

Martin Steinmann’s detailed discussion on next-generation networks doesn’t tiptoe around their complexity. It’s an honest, no-holds-barred, look at the problems carriers of all sizes face as they struggle to integrate cutting-edge services into their product list.

You’ll come out of this Briefing with a full sense of where our industry is headed. You’ll have a handle on the specific issues you’ll be confronting as you continue fighting for competitive advantage. And you’ll be far less vulnerable to surprise or disorientation.

If you’re a vendor, you’ll be far better prepared to offer your customers a solution — or set of solutions — that will hit the mark for timelines and usefulness.

• Service Provisioning and Next Generation Network

• Converging Voice and Data Networks

• Complexities of Next Generation Networks

• Provisioning – The Key to Service Differentiation

• The Provisioning Bottleneck

• Telecom Networks Move From Simple to Complex

• From Manual to Automated Provisioning

• The Manual Configuring of IP Networks

• Service Activation 101 & Service Routing

• Business Rules in Service Activation

• The Network Inventory Bottleneck

• Operational Importance of an Accurate Inventory

• Auto Discovery in the IP World

• Reductions in Order Fall Out

• Recovery of Stranded Assets....

• The Northpoint OSS Solution

• Vendors in the Provisioning Marketplace

• “Competition” Between Switch and Service

•  Provisioning Vendors

• Web Self-Provisioning

• DSL Provisioning Changes on the Fly

• Internet Reliability and the Gold Plated VPN

• QOS – What’s Holding Back the Market

• Network Management & Service Level Agreements

• The Impact of Virtual Private Networks

• A Love Sonet for the World Wide Web

• The Intelligent Routing Character of DWDM

• Taking DWDM to Market

• A DWDM Limitation – Protection Switching

• The Role of Provisioning Software