Chapter 1.
Executive Summary
This
chapter provides a summation of the findings of the Report.
Chapter 2. Survey Methodology & Demographics
This
report was originally commissioned by six software, systems integration, and
technology companies. We launched our investigation in early 1999 with the goal
to:
- Analyze the opportunities for selling EBPP Systems to telecom carriers;
- Quantify the market and forecast revenues forecasts for various market
segments; and,
- Profile the products and services as well as the strategic directions of key
EBPP solution suppliers.
Surveying
103 telecom carrier and vendor marketing executives overall, we gathered
our research data using a proven combination of structured questionnaires,
face-to-face interviews, plus in-depth telephone discussions.
Chapter 3. EBPP Technology & Processes
Telecom service providers know that
monthly bills are their most reliable means of customer communications. Unlike other
customer-contact vehicles-media advertising or telemarketing, for example-the monthly bill
will be received...will be read... and will generate a response.
Because of its phenomenal -- and
inevitable -- reach, billing really does offer service providers the most bang for the
customer-relations buck.
Net zealots will tell you:
"Either your business has a dynamic electronic interface with your customers ... or
you don't have a business." Those are strong, even arrogant words. But these wired
evangelists back up their prophecies with every day "proof" - in the stock
market, in the business pages, and in virtually every part of our society. So ignore them
at your peril.
Getting A Handle on The EBPP
Juggernaut
It's more than a trend - it's
a cultural and social tidal wave. All phases of our lives are being inundated with
products and services designed to save time. And whether you see these tools as
life-enhancers or as pressure-builders, they're going to keep coming at you.
This is the larger context in which
e-billing must be seen and evaluated. And the third chapter of our Report, E-Billing
Technology & Processes, begins by placing electronic billing in historical
context, replacing its mystery with useful perspective...
Yes, the ability to pay our bills
with the click of a mouse button comes courtesy of the internet. But EBPP started way before the Web was born: Its
roots reach back to 1974, when the National Automated Clearing House Association was
founded, to allow America's financial network to easily handle fund transfers and bank
payments. That led to the automated clearing house (ACH) network - which now moves
trillions of dollars electronically each year.
Direct payroll deposits, ATMs, and
point-of-sale card swipes are all examples of the relentless push to re-place paper
transactions with electronic convenience.
Seen in this context, it's fairly
easy to see why a good share of the 21 billion paper bills that are mailed out to American
consumers each year will eventually fade into the sunset.
As you'll see, TRI estimates that
companies are spending more than $18 billion annually on this cross-country paperwork
shuffle - at between $0.42 and $3.10 per bill!
EBPP empowers big billers to reduce
much of this overhead of postage and printing.
E-Billing Technology &
Processes provides a firm grounding on the core issues adopters must be familiar
with...
Learn the technology's capabilities:
Registering and
activating new accounts... finding and retrieving stored bill data... bill design and
presentment... how information is sent down-stream to customers and consolidators and
upstream to accounts receivable and financial institutions... how it can include a wide
array of customer service features. What are the mechanics that enable all this potential?
E-Billing Technology & Processes tells you.
Understand EBPP's complex effect on customer care:
The driving force behind EBPP is-orshould be-more than cost-savings: it represents a gem
of an opportunity to build and foster customer relationships. The opportunities are
boundless... but the risks are real. Here's where you'll learn why both the excitement and
the worry are warranted - and where your eyes should be trained to ensure that your EBPP
solution will be a business builder.
Web security - learning from the enemy:
Much is made
of web security. How much should itworry you? As you'll learn, the actual damage wrought
by hackers and crackers is mostly cosmetic - but they can lead to the kind of serious PR
problems that keeps carriers up at night. The web is full of recipes for would-be hackers
- and the IT community feasts on this information as it formulates ways to fix security
holes. This security, and encryption tools you'll discover in E-Billing Technology
& Processes, point to a far
more secure future for electronic billing.
TRI believes that showing is every
bit as effective as telling. To that end, E-Billing Technology
& Processes concludes with an array of detailed charts that clearly present
the data used to formulate the chapter's conclusions.
Plus, we provide a selection of
screen shots taken straight from the Web that illustrate how telcos are presenting their
bills
Chapter 4. Telco Requirements,
Drivers & Obstacles
Plotting Your EBPP Strategy
It offers tremendous
cost-savings potential. It can connect you with your customer like nothing before it. It
can bring in revenue instantly... rather than waiting days or weeks. And you've almost got
to do it... or risk being left to wallow in the backwater.
So what's the holdup? Chapter 4 of
our Report explains...
Telco Requirements, Drivers
& Obstacles digs deep as it examines the forces that are playing on the
decision makers at telcos as they contemplate jumping into e-billing.
By learning how businesses are
prioritizing and attacking issues surrounding EBPP deployment, you'll be better able to
define and resolve your own concerns. And that's true whether you're a carrier or a vendor
providing technology and services to the industry.
This chapter of TRI's report reveals
how carrier executives - key players in all facets of the e-bill movement - are trying to
reconcile what they see as an absolutely inevitable part of the future with the very real
demands and distractions of the present.
As you'll learn, the root of the
industry's hesitancy is, not unsurprisingly, money. Theoretically, EBPP's cost-saving
potential is undeniable. But until the cost of deploying a system is proven to be less
than the financial rewards it brings - there's going to be a lot of foot dragging. Here
are just a few of the pros and cons telcos are juggling as they decide whether and when to
embrace EBPP...
The future looks good-but human nature could get in the way:
TRI found that in a few short years, telcos expect more than half of their customers to
use on-line bill payment. But they're unsure at what time to jump headlong into that
future. And what about the float reduction EBPPpromises? If billers are to get their
revenues as quickly as e-billing promises, customers willhave to pay expeditiously. After
all, if paper bills let customers wait until the 11th hour, won't EBPP allow them to wait
until the 59th minute of that same hour? The prevailing wisdom? Find out in Telco
Requirements, Drivers & Obstacles.
The fear of being left behind:
If imprudent
expenditure on EBPP is the main worry, TRI foundthat telcos' worry about eating their
competitors' dust comes in a close second. Electronic BillPresentment & Payment
Systems in Telecommunications closely examines the strong peer pressure at work in the
industry.
Who's spending what?
Aside from big players like
AT&T and BellSouth, heavy expenditureson marketing consumer EBPP services just haven't
been happening. You'll be interested to learn how much our polled companies are willing to
spend on their electronic billing pilots and what they expect to get for their outlay.
This reluctance to spend money means
that many telcos are looking for off-the-shelf solutions. There's certainly no shortage of
them, and Telco Requirements, Drivers & Obstacles leads you through
the maze of offerings, spotlighting companies and describing their qualifications and
solutions.
And where does all this leave
systems integrators? Are they being shut out? If so, when will the doors open? TRI's
Report looks into the inevitable involvement of systems integrators with EBPP. As you'll
learn, their interest in e-billing is intense. And their expertise is growing.
This chapter concludes with an
array of statistic-rich charts that allow you to see at a glance...
Exactly where money is
being spent on EBPP software;
The specific obstacles
that wireline, convergence, wireless, and ILEC service providers are
grappling
with;
Detailed market
forecasts for e-billing customer acceptance;
The specific issues
that most concern telcos when contemplating customer self-service on the Net,
The types of suppliers
playing critical roles in the design of EBPP solutions;
And much more.
All in all, this discussion of
the benefits and drawbacks of e-billing involvement will greatly assist you in sorting out
exactly where your firm stands in this developing story. And the informational charts-
developed with the input of over a hundred industry respondents across the country-make
sure that your assessment is in tune with the real world.
Chapter 5. E-Bill Service Bureaus
& Consolidators
Sweating The Details- The Payoffs of
Partnering in E-Billing
When the time comes to move
beyond a pilot project and get serious about installing an EBPP system, telcos need to
harness expertise in disciplines such as e-bill formatting, production, customer care,
remittance processing, bill storage, e-bill customer-interface design, and others.
Outsourcing all these e-billing
services can offer three advantages...
Faster time to market
Lower up-front costs
Lower risk of investing
in quickly outdated technology
And then there's the question
of consolidation. One of e-billing's most desirable conveniences for customers is its
promise that they can pay all their recurring bills in a few clicks of the mouse button.
Chapter 5, E-Bill Service Bureaus & Consolidators,
introduces you to the many resources carriers can call on to help them establish a fully
integrated EBPP presence on the Web.
It's a whole new production:
Producing statements for
the Web means working in a differentlanguage-HTML or PDF rather than native print
stream-but there's considerable motivation for traditional printers to pick up the
translation process. If one or two carriers support their bill printer to develop
e-billing capabilities, the printer can deploy the developed EBPP system to all its other
clients. That's cost-effectiveness. And it's often the impetus for partnering-with
production system vendors, print formatters, and print and mail software specialists such
as Elixir Technologies, and ISIS Papyrus. Partnering matrixes are being formed throughout
the EBPP universe.
The garden of EBPP service-bureaus:
The big names
like Checkfree and Transpoint offer awide portfolio of services-including remittance
processing and bill consolidation-and go after the Fortune 100 companies. But a whole new
crop of smaller "cyberbiller" service bureaus is starting to sprout. And they're
targeting the companies that the bigger boys are letting slip through the cracks.
E-Bill
Service Bureaus & Consolidators describes the services and flexibility these new kids
on the block are offering to pull in clients.
At the end of the day, telcos must
decide whether the convenience and relative low cost of outsourcing out-weigh the inherent
disadvantages of taking the EBPP solution out of house. After reading Chapter 5 of
TRI's Report, you'll have a clear sense of the myriad vendors and their services that have
entered the EBPP space.
That knowledge, in turn, gives
you a firm grasp of the ingredients necessary for any in-house solution you may be
contemplating.
The chapter concludes with an
array of charts that illustrate which types of consolidators are currently in favor with
carriers. Among the many figures at the end of this chapter are those that show you the
relative popularity of in-house vs. out-of-house bill production, the most widely used
statement producers, and the market share they enjoy.
Chapter 6.
Bill Payments & Remittance Processing
The Other Shoe Drops: The Remittance
Processing Side of EBPP
Getting the statement to the
customer using on-line media is the issue that gets all the press. But the other half of
the equation-receiving and processing the payment-is really more important: A reliable
electronic remittance process is the do-or-die ingredient for e-billing's successful
future.
After all, this is where the money
comes in.
Like the paper-billing process
itself, carrier remittance has a long development history, processing millions of bills
each month has evolved remittance into a finely tuned art form. Automatic letter opening
machines... high-speed canners... handwriting
recognition soft-ware- with EBPP all these refined tools go out the window.
Bill Payments &
Remittance Processing examines this new reality, looking at the
issues that must be faced and resolved if e-billing is to deliver on its promise:
Outsourcing remittance-easy as it sounds?
It sounds
so simple... your customer clicks the "pay" button on your web site, and a
remittance processor like Checkfree or Transpoint takes over from there. The money sails from your client's account into
yours, and a copy of the transaction is sent to accounts receivable. But there's a
sticking point: many banks and accounts receivable departments are still mired in paper
business processes. TRI's Report outlines just how formidable this obstacle really is.
The 80/20 Rule and why it should worry you:
20% of
remittances contain problems that eat up 80% of an account receivables department's labor
cost. People manually solve these anomalies using the information-rich payment stub.
E-billing doesn't use payment stubs. See the difficulty? Learn how e-remittance processing
is working to minimize the problem and why nipping it in the bud is so crucial to customer
relations.
Learn the payment options your customers will expect:
Bill payment by credit card and recurring direct debit are two alternate remittance
vehicles to checking, both of which are gaining in popularity. Each has advantages. Each
has drawbacks and unique complexities. The more you know about them now, the more
confident you'll be when deciding which to offer your customers. Chapter
6, Bill Payments & Remittance Processing shows you how they work.
TRI's Report also looks toward
up-and-coming financial technology initiatives, such as the Bank Internet Payment System
(BIPS) and the eCheck initiative. These and other ambitious projects ensure that
remittance over the Internet will continue to be a huge and rapidly changing issue. TRI's
Electronic Bill Presentment & Payment Systems in Telecommunications brings you the
latest thinking on these issues.
Chapter 7. E-Bill Storage &
Databases
Recordkeeping in Cyberspace: The
More Things Change...
On-line billing not only
creates new problems for telecom companies... it also provides different twists on old
responsibilities. Like bill storage.
Nowadays, when a customer
calls up a service rep, he expects the rep to know his billing history stretching back for
a year or more.
For large carriers this means
adding gigabytes of billing information to storage each month.
Customers will expect this same
access to billing information when they begin using the on-line interface. This
potentially creates a big architectural task for carriers moving to EBPP.
Chapter 7,
E-Bill Storage
& Databases, looks at your alternatives and the issues that should factor
into your decision-making. Plus, it clearly points out the different set of problems
facing small versus large carriers...
Is a dedicated e-billing storage system the answer?
For carriers, creating new storage and data-bases just for EBPP is tempting, because it
removes the headache of disrupting legacy systems. But what about data synchronization
with legacy systems? That's absolutely necessary. And any adjustment made on the EBPP
storage system must show up on older billing records. TRI's Report looks at all the
repercussions of a storage solution dedicated to on-line billing.
Is an integrated system really worth the extra cost?
Of course, if a carrier merges legacy storage with a new EBPP system, it'll have identical
records that can be accessed by both CSRs and on-line customers. That's easy to
contemplate- but hard to do. This much is clear- more money and more complexity will be on
the table.
Will
COLD become hot?
Computer-output-to-laser-disk storage (COLD) is
vying to muscle in on bill storage. COLD vendors use highly flexible, algorithm-driven
software that can be applied wherever high-volume storage is needed. Many leading
suppliers of EBPP software-companies like Mobius Management, edocs, and Adesso
Software-have backgrounds in writing software that works with COLD storage. E-Bill Storage
& Databases gives you a good grounding in this technology, and the expertise this
group of vendors brings to the table.
Chapter 8. Market
Analysis & Recommendations
How To Make E-Billing's Promise A
Profitable Reality
Market Analysis &
Recommendations is essentially an Action Plan for those companies who want to
"get a piece of the action" of the fast-growing EBPP market.
Remember when telephone
"operators" routed calls for
customers? Rotary phones closed down those switchboards. Consumers became their own
"operators." And carriers saved a bundle of money. The Net offers cost-cutting
opportunities on a much grander scale. When employee-intensive support systems are
replaced by automated, E-based sites where customers take care of themselves, carriers
will realize tremendous cost savings.
There's huge incentive for
carriers to explore EBPP solutions. And there are equally pressing incentives for vendors
who would help them implement these solutions. Market Analysis & Recommendations is
where these vendors can look for helpful and specific guidance...
EBPP software vendors:
Because e-billing is one of
the Next Big Things in our wired world, there's naturally been a proliferation of firms
bent on tapping into this market. TRI's Report provides
on-target suggestions-gleaned from in-depth research with the telcos themselves - on how
best to differentiate your company in this competitive environment. Who should you target?
How should you tailor your solutions for maximum marketability? Partnering is a big piece
of the EBPP puzzle-we'll show you where to choose your comrades. How do you establish
credibility in an industry that's been so frequently burned by soft-ware vendor over promising?
Market Analysis & Recommendations addresses all these
questions - and many more.
Systems integrators:
Any vendor considering selling
an e-billing solution to carriers had better listen long and hard to what integrators have
to offer. In a nutshell, it's the integrators who make sure all the fancy tools of the
electronic interface are accurate, reliable, and scalable. In other words-that they work.
Integrators have been dealing with legacy issues for years, and this expertise has never
been more urgently needed than in e-billing. In short, this is a fertile market for
integrators. And again, by proper partnering, EBPP solution vendors have great
opportunities to accelerate ramp-up.
EBPP
Service Bureaus:
TRI found that carriers want to turn to their
service bureau for e-bill presentment solutions-but few offer them. But those bureaus that
already have printing capabilities - such as ALLTEL Information Systems, CSG Systems, and
DST Innovis - should be able to make the move to e-bill presentment with ease.
Consolidators:
This is the real dark horse of
e-billing. Those who manage to concentrate a critical mass of customer bills on the web
can look forward to a busy and highly profitable future, with a steady stream of revenues
coming from the billers themselves and from web advertising. But customers will rule out
consolidators who haven't already established a strong reserve of consumer trust. With
names like AOL, AT&T, Quicken, or MasterCard in the mix, potential consumer confidence
is greatly boosted.
The Report's Chapter 8
is where it all comes together. Simply put, this section takes information presented in
the Report's previous Chapters and molds it into analysis and recommendations that your
organization can act upon. It answers questions such as:
Both carriers and vendors will
benefit from a 9 page table in Chapter 8 that segments 85 suppliers into 29 unique vendor
categories, commenting on each one's market strengths and future telecom direction. This
section should prove ideal when it comes to identifying potential partners or surveying
the strengths and weak-nesses of specific vendors.
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