Road Warrior
Briefing #1
Day
in the Life of
a Telecom CIO*
*What you need to know to avoid
being thrown out of the CIO's office
with
Eric Nelson, CIO,
Netifice Communications |
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- Arm your sales, marketing, engineering
& professional services team with the latest telecom intelligence
- Understand the top hot buttons and business
concerns of your telecom IT customers
- Make productive use of your travel
timeand gain a knowledge edge on your competitors
- Receive an expert audio briefing anytime,
anywhereon your laptop or via your cars audio cassette player

Dear Colleague:
The pressures on. Youre competing against five tough
competitors for that megabucks telecom contract.
Now its your turn to present
your companys solution story in a meeting with high-level telecom execs.
A lots riding on that meetingyour companys
fourth quarter numbers... your teams success... maybe even your own career.
Wouldnt it be great ifbefore that meetingyou
could get inside the heads of those telecom buyers and understand their key business
problems, technical challenges, and hot buttons?
Now, in a unique audio program, Day in the Life of a Telecom CIO, you can actually listen in as a telecom CIO discusses
exactly what you should know as you approach telecom IT buyers.
In a candid 1.5 hour conversation, telecom CIO, Eric Nelson,
explains how telecom execs deal with a host of problems from large carrier legacy systems
and bureaucracies... to launching startup telco businesses and selecting the right
partners.
Nelsona veteran of Bell Atlantic, MFS, e.spire, and now
the CIO of startup, Netificepulls no punches as he explains a startups typical
buying cycles, what separates CLECs from DLECs, the best ways to approach a CIO, and many
other "must know" topics.
The program is presented in a kit containing a CD-ROM audio
program, audio cassette. To aid your retention, the CD-ROM version is synchronized with a
PowerPoint style slide show so you can follow right along on your laptop or PC.
And like all of TRIs research
services, Day in the Life of a Telecom CIO comes with
your 100% money back guarantee of satisfaction. Download the brochure for
complete ordering instructions.

Dan Baker
Research Director
P.S. As a special bonus, Day in the Life... also presents highlights of market research findings gleaned from 7 TRI
studies. Its a 30-minute briefing entitled "Telecom IT Trends and Market
Opportunities."
P.P.S. Day in the Life of a Telecom CIO
is the first module in a new TRI
research service, Telecom IT Road Warrior, a portable,
multimedia resource.

Hard Hitting Excerpts from "Day in the Life..."
"Nothing in
the telecom CIOs world is a slam dunk... You can certainly draw up on a sheet of
paper several flow through scenarios... To actually implement those is difficult."
"When I was at Bell Atlantic, people complained about TIRKS
every day... The CLECs that Ive been at, I would have killed to have a system like
TIRKS available.."
"You know, I live in Washington
D.C. and Ive experienced what the national government is like... but when it comes
to politics, theyve got nothing on some of these local exchange carriers."
"I dont react well to
sales pitches. Theyre really a waste of time. When somebody calls me, what Im
really looking for is for them to understand my business. Understand where I am on the
business maturity timeline..."
Outline of Topics
CIO's
JOB - Overall Responsibility of
a Telecom CIO. What Makes a Telecom CIOs Problems Different
STARTUP CARRIERS - Financial Underpinnings of a Startup Dealing with
Shifting Business Strategies Obstacles to Buying Full-Blown Solutions
Startup Buying Cycles Launch Phase Requirements Post-Launch Phase Priorities
Maturity Phase- Business vs. Network Support Systems Flow Through
Provisioning Managing Network Inventory Problems Staffing & Process
Knowledge Problems
SYSTEMS INTEGRATION - Build vs. Buy Software the Trade-Offs Lack of Integration in
Off-the-Shelf Solutions Critical Role of the Integrator Performance Contracts
Solution Delivery Problems Training and Business Process Issues
LARGE CARRIERS - The Frustration
of Dealing with Legacy Replacing vs. Modifying the Legacy Dealing with the Large Telco
Bureaucracy Effect of Mergers on Telecom IT Planning
SELLING TO THE TELECOM CIO - Best Ways of Staying in Touch How a Telecom CIO Stays
Informed Conforming to Corporate Architecture Whats Needed for Return
on Investment Differentiating Your Company Integrated Telecom Solutions
TELECOM IT TRENDS & MARKET OPPORTUNITIES
(Dan Baker,
Research Director, TRI)
NEW AGE - Telecoms Old Universe Network Technology as King The
Shift to a Customer-Centric Universe
LARGE TELECOM CARRIER
MARKET - Teaching a Dinosaur to Dance RBOCs Still
Retain Monopoly Power Bell Atlantics IT Priorities AT&T Moves to
Local, Cable, & Internet Legacy Billing & Provisioning Systems
START-UP & SMALL
CARRIER MARKET - What Makes Startup Carriers Different
CLEC and ICP Business Strategy The Internet Good and Bad for Providers Hopes
on Virtual Private Networks
WIRELESS TELECOM & THE INTERNET
BILLING SYSTEM TRENDS - Monthly Bill Becomes Retention Tool System Planning vs. Business
Uncertainty Synchronizing Software Development
OSS &
PROVISIONING SYSTEMS - Provisioning System Upgrade Drivers
The Expanding Product Catalog Problem The Rosetta Stone of Telecom IT
The Good Ol Days of Copper Wire Complexities of Service Activation
TELECOM E-COMMERCE - Corporate Customers Driving E-Business I-Business Comes Before
E-Business
EAI SOLUTIONS - Telecoms Software Integration Problem EAI Success Stories at
BT and Sprint
CUSTOMER CARE SYSTEMS
- Customer Service vs. Relationships Toward the Customer Care
"Cockpit" Multimedia Channel Management
THE TELECOM DATA
WAREHOUSE - The Value of Call Usage Data Customer
Profiling & Channel Management Demand for "Customer Infrastructure"
Eric Nelson Biography
In his 22 year career in IT and systems
development, Nelson has spent seven years as a telecom IT manager. He is currently CIO of
Netifice Communications, Inc., a fast-growing Atlanta-based carrier that operates a
Virtual Private Network providing workforce connectivity solutions.
Prior to joining Netifice, Nelson
previously held two positions with CLEC, e.spire Communications. At e.spire he was
both VP of Strategic Systems and head of its ACSI Network Technology Solutions Division.
While Nelson has spent his last few
years at startup carriers, hes also a veteran of large carriers and major telecom
consulting firms. He spent four years with Bell Atlantic and MFS Communications, leading
divisions in their IT organizations. Nelson also served for 10 years as a management
consultant at The Management Network Group (TMNG), CAP Gemini Sogeti, and Ernst and Young.
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