A Mobile Data Evolution:
From Flat-Rate Billing to Bandwidth-Reactive and User-Sensitive Charging & Policy Control
The Case for an End-to-End Software Platform that Maximizes Revenue & Optimizes Network Utilization
Mobile operators who rely on flat-rate plans for mobile data services need to rethink their strategy. As mobile data reaches mass markets and bandwidth demands grow, the flat rate model will break because it doesn’t connect revenue with the high cost of delivering bandwidth across an expensive radio access network.
The answer is to supplement flat rate billing with bandwidth-reactive charging that maximizes revenue as it optimizes network utilization . Enabling this shift is a more flexible and integrated charging and control platform that coordinates the essential functions of deep packet inspection, charging, policy management, and policy enforcement.
The platform not only allows operators to efficiently allocate bandwidth among users of various different lifestyles, it also enables on-line, in-session dialogues with subscribers that keep off-line customer care costs to a minimum.
Finally, as WiMax and femto cell technologies emerge, distributed charging and control will enable the selective redirecting of high bandwidth traffic to lower cost DSL and cable connections.
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