Beyond Punishing Users: Time for a Low Cost, Incentives-Driven Pricing & Policy Adjunct in Mobile Networks
Policy is set to play a major role in mobile's future, but which flavor of policy succeeds remains an open question. Thus far, the costly, network-heavy approach to policy is not delivering the goods. Real world success stories are few and operators doubt whether service throttling can win the hearts of subscribers.
This paper points to a wider view of policy, presenting details of a live deployment in Africa which proves that low-cost, fast insertion policy approaches that leverage dynamic pricing and low-tech discount offers can be highly effective. The solution is especially applicable to small- to mid-sized telecoms in a market who seek to grow their market share aggressively.
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