How did TRI investigate the market?  Very simply, we spoke with lots of smart people.  In fact we interviewed 69 marketing and telecom executives (in person or on the telephone) for this study.

Think of it as one big focus group with dozens of people in the room participating in a round robin discussion about their business problems, needs, and future plans.  Our research approach is a lot like that.  We simply synthesize and analyze what we hear from those discussions.

The research was originally commissioned by eight telecom industry  companies. The carrier respondents came from a cross-section of the market and represented the following service providers:

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